How to avoid the most common website designing fails?
A successful and well established business website works at the heart of any digital marketing efforts. Your website can either build or destroy your reputation and hence you won’t want to lose the game at a poor user experience. There are a few mistakes, a lot of which, we all commit and our website turns into nothing more than a lead generating cash cow producing no better results.
Are you keen on exploring what all can actually turn off your potential customers from staying on your page? Here are some of the top issues that you must be aware of and must immediately do the needful to avoid them.
Messy informational style
Most website visitors come looking for some information, query or a product/service they might be interested in. If they find it difficult to locate, they will leave hence it is important to plan your website flow keeping the requirements and preferences of the users in mind. Information should be presented in a hierarchal structure guiding the users from one page to the next.
No optimization for mobile
Lot of website traffic comes from mobile devices and plenty of customers admit using their mobile phones for exploring new brands and products. You are bound to lose a good chunk of customers and traffic if your website is not ready for mobile users. Boston SEO marketing service is a popular Boston app development service that can help with Boston App design and mobile marketing.
Slow loading
Shoppers with poor loading experience will never come back hence you need to work on a lethargic website by using updated page speed report tools, image optimization and smart web hosting methods.
No or poor call to action
A website with no call to actions is actually a road without any traffic signs so you don’t know where you are going. It is impossible for a website to generate leads without proper CTA as call to actions play major role in converting visitors into leads. They complete website communication messages.
Error pages
Error pages must be resolved quickly and it can be done by redirecting visitors to relevant pages on the website. You can also customize the content on the concerned pages to inform or educate your target market. In order to fix such issues, simply get in touch with Boston SEO marketing service, a reliable web development company in Boston.
Cluttered layout
Users have a short attention span and it is going to be a poor idea to throw entire information about your brand on their face. You must opt for clean presentation and decent use of white spaces so that visitors can get perfect information in a few clicks.
Inconsistent website design
A website that doesn’t have a consistent design will only confuse the visitors and push them to lose interest. Menu items, color schemes and logo everything should be in sync with each other and be placed rightly, only then it can communicate the desired message without encouraging the visitors to drift away.
No social media linking
If your brand or company has a social media page, display it. Integrating your website to social pages will give your visitors an easy access of your business page to your social media channels like Instagram, LinkedIn, Twitter, Facebook, YouTube, etc. It will boost website promotion and content sharing maximizing your brand’s reach.
Designing website for better conversion rate is one of the best ways to guarantee boosted sales. A good website finally helps establish bond of trust between a company and its customers.
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